| Marketing | 14 credit hours |
|---|
Semester-3
| SN | Course Code | Specialization | Course Title |
|---|---|---|---|
| 1 | SM-531 | Specialization I | Marketing Research |
| 2 | SM-532 | Specialization II | Product and Brand Management |
Semester-4
| SN | Course Code | Specialization | Course Title |
|---|---|---|---|
| 1 | SM-541 | Specialization III | Sales Management and Retailing |
| 2 | SM-542 | Specialization III | Service Marketing and Customer Relationship Management |
| 3 | SM-543 | Specialization IV | Advertising Management |
*To conduct any specialization course the school expects at least 10 students. However, conduction of the specialization course depends upon availability of the resource person.
Note
In case a student fails to secure 16 out of 40 for MBA in the internal assessment (all four components taken together), he/she shall not be allowed to appear for the Semester end examination. If candidate is not appearing in internal examination, she/he will be allowed one more chance to appear for retest and her/his passing marks (actual marks obtained in retest or passing marks whichever is less) will be considered for grade only.