Marketing 14 credit hours

Semester-3

SN Course Code Specialization Course Title
1 SM-531 Specialization I Marketing Research
2 SM-532 Specialization II Product and Brand Management

Semester-4

SN Course Code Specialization Course Title
1 SM-541 Specialization III Sales Management and Retailing
2 SM-542 Specialization III Service Marketing and Customer Relationship Management
3 SM-543 Specialization IV Advertising Management

*To conduct any specialization course the school expects at least 10 students. However, conduction of the specialization course depends upon availability of the resource person.

Note

In case a student fails to secure 16 out of 40 for MBA in the internal assessment (all four components taken together), he/she shall not be allowed to appear for the Semester end examination. If candidate is not appearing in internal examination, she/he will be allowed one more chance to appear for retest and her/his passing marks (actual marks obtained in retest or passing marks whichever is less) will be considered for grade only.